I had a really interesting experience ordering last minute new business cards this week that taught me a big business lesson. I’m heading to a conference in a few days and just wrapped up the new branding for Automation Heroes, but in the process of getting all the new web stuff online I totally forgot to design and print new … Read More
Does Infusionsoft Make Business Impersonal?
A common question from non-Infusionsoft-users is the idea that powerful marketing software such as Infusionsoft makes business impersonal, even cold. It’s a legitimate concern, no one enjoys junk mail sent to “Resident” or email blasts that aren’t relevant to you! So how can so many businesses show increases in engagement and sales after switching to Infusionsoft? Better Tracking Means Better … Read More
Tags vs Tag Categories in Infusionsoft
One of the most powerful yet under utilized features of Infusionsoft is tagging. If you’re unfamiliar with tagging, think of it like labels you use for your friends. You can categorize who is married, who’s single, who has a truck when you’re moving and who has great advice when you’re stressed. Tagging your clients and leads is very similar, it … Read More
How Marketing Automation will Save Your Business
If you’re like most entrepreneurs you find that your time is often spent following up with customers and leads as you promote your business to pay the bills. The problem with this focus is that while you’re busy with managing ads on Google or Facebook, using social media, blogging, and talking or email with potential customers, there’s little time to … Read More
How to Track Conversion Rates with Infusionsoft
One of the biggest strengths of software like Infusionsoft is finding out how well you’re doing with your marketing. As a new user there are several points you should be looking at to find the baseline results. As your business grows you can target areas that need improvement and consistently test and adjust. Here are a few of the key … Read More
Using Infusionsoft to Earn Trust
In online business it’s hard to earn the critical “know, like & trust factor” when you’re asking people who you’ve never met to pay hundreds or thousands of dollars to work with you. Using Infusionsoft you can automate this process of trust building and – best of all – this can happen immediately after you get started with Infusionsoft. Using … Read More
Why Creating a Successful Business is like Winning in Ice Hockey
Coaching & Strategy In hockey, the coach can make or break a team. A great coach inspires the players, guides them to follow a rock solid strategy, and helps them keep their head up when times are tough. A great business mentor needs to have the same qualities. Although it may take “10,000 hours” to become a master in something … Read More
5 WordPress Plugins to Optimize Your Site in 2013
One of the most common questions we get around web site design and maintenance is a list of favorite plugins for WordPress. It’s almost like the entrepreneur’s version of wanting to know the “must-have” apps for that new smart phone! Here’s our list of “must-have” plugins that will re-vamp your website for the new year! 1. Google Analytics for WordPress It’s shocking how … Read More
How Healers Can Use Infusionsoft
I have many friends and colleagues who own and operate businesses in the healing industry – massage therapists, holistic practitioners, medical doctors, and much more. One of the most common traits that I notice is a huge aversion to software. In fact, most healing professionals that I know would rather do just about anything other than learn how to use … Read More
How to Build Your Perfect Customer Lifecycle Brick by Brick
“It won’t happen as fast as you want, but it won’t take as long as you think” This is one of my favorite quotes from my friend Johnny Dzubak. Johnny is an expert in the personal development field and teaches people how to hone their social skills. But today I was thinking about this quote in the context of growing … Read More