Statistical Significance in Split Testing In Marketing, we LOVE split testing — and for good reason — it’s a fantastic method of optimizing a campaign for the best conversion rates and ultimately biggest profit margins. However, one very important thing to keep in mind when performing these split testing experiments is the “statistical significance” of the results from a split … Read More
Can You Tell What Your Visitors Are Thinking?
One of the most commonly under-used parts of Infusionsoft (or marketing automation in general) is collecting psychographic data and acting upon it. It’s hard because it forces us to use our heads. It’s much easier to collect demographic data (location, age, etc.) but that’s not nearly as helpful when it comes to developing a solution to a deep seated goal … Read More
What is Marketing Automation and Why Should I Care About It?
In an ideal world, we would have the time to reach out to each customer in a very personal manner. We’d call them and chat with them for hours on end, trying to help them in any way possible. We’d treat them as if they were the only other person in the world, and our only goal would be to … Read More
The Value of Awesome Customer Support
How to Rock at Customer Service I just had a really amazing customer service experience that contained a really awesome lesson for us small business owners. I had recently bought a few T-shirts from CafePress.com. Overall the shirts were okay but I had a few quality issues with two of them — in fact, one had a hole in the … Read More
12 Infusionsoft Tag Categories You Should Be Using
Last week Jordan Hatch from Infusionsoft gave another awesome mastermind call. (If you aren’t already registered for these, I highly recommend them! You’ll pick up some great tips and Jordan is an awesome guy. You can get set up for those here.) My favorite bit of this week’s call was about tag categories that everyone should be using in Infusionsoft . I … Read More