“It won’t happen as fast as you want, but it won’t take as long as you think”

This is one of my favorite quotes from my friend Johnny Dzubak.  Johnny is an expert in the personal development field and teaches people how to hone their social skills.  But today I was thinking about this quote in the context of growing and marketing your business – and there’s a TON of parallels!

In our busy society, we all want immediate results – and if you look at the ads on TV, it’s obvious as to why.  In the world of “6 minute abs” and get rich quick schemes, we’ve lost our patience.  Rome wasn’t built in a day!

I have some good and bad news for you: building a business won’t happen overnight, but if you consistently take action it will grow and attract new customers impressively fast.

One of the well known statistics in marketing is that it typically takes somewhere between 5-12 “touches” with a prospect before they will be ready to buy from you.  However if you try to fit all 12 touches into one day, you’ll likely scare away your prospect and come across as overly needy.

Luckily we have client relationship marketing tools that can spread these points of contact out over time in a way that feels authentic and natural to your prospects, yet automated so that you don’t have to remember to reach out to each person those 5-12 times.

I really love the concept of the “Perfect Customer Lifecycle”.  In essence, it’s the process of breaking down your interaction with each customer in a systematic way that WOW’s them, follows up appropriately, addresses their reservations, nurtures them towards a sale in an authentic manner, and ultimately turns them into raving fans who promote your business for you!

You can download a free workbook to check out the process here.  I go through the Perfect Customer Lifecycle with my private coaching clients and it always amazes me to watch the transformation of their business as we apply these systems.

It can be daunting when you look at the whole customer lifecycle so remember “It won’t happen as fast as you want, but it won’t take as long as you think!” Begin today with the very beginning of the process and be consistent in building it out piece by piece.

If you need to implement quickly with an expert guiding the process, reach out for support and accelerate your results! One of the best parts of investing in this process is that – while you may tweak things over time – once it’s done your marketing and follow up is on auto pilot and creates so much freedom in your business!

Need help getting started? Head over to my contact page and get in touch!