A common question from non-Infusionsoft-users is the idea that powerful marketing software such as Infusionsoft makes business impersonal, even cold. It’s a legitimate concern, no one enjoys junk mail sent to “Resident” or email blasts that aren’t relevant to you! So how can so many businesses show increases in engagement and sales after switching to Infusionsoft?

Better Tracking Means Better Messaging

With Infusionsoft’s dynamic open, click, and campaign tracking you can see – at a glance – which messages aren’t connecting to your audience when they reach the inbox. This means if your message is currently inauthentic, boring or impersonal, Infusionsoft will help you identify the problem so you can make changes. 

Many new users are astonished that their engagement rate is much lower than expected, even if they have a list in the thousands.

Segmentation Matters

If you blast the same message to a large group with no distinction then your messages are impersonal as they do not take into account the wants, needs or goals of the reader. Instead, using Infusionsoft webforms, custom fields and behavior tracking you can accurately segment your single list into hundreds of sub lists.

For example, instead of giving every subscriber a product offer with a 25% discount code you can choose one or all of the following:

• choose not to send the offer to any previous buyer of this product
• send the 25% discount code to any subscriber who has not purchased from you in 6 months
• send the product offer with no discount but a bonus to subscribers who have purchased 3 or more products in the past 90 days
• promote the offer with a bulk order discount to your list of retail and wholesale partners
• send the product sample free to all affiliate partners generating over $5,000 in sales in the previous 4 month period

Whoa, right? Can you see the differentiation and how personal this becomes? Best of all, this can all happen automatically!

Personal Messaging to Segments of Your Audience

Once you have launched your product and you have a new segment of “product X buyers” you can speak to them even more personally. Perhaps many of them would benefit from a supporting product – you can write to those who have not bought product Y and explain why products Q & P work so well together. You’re addressing direct needs – just in bulk – and through the power of Infusionsoft your time is spent on perfecting the message, not figuring out who needs that offer email.

Even if your business is in the start-up phase with just a few product offers you can easily have a dozen or more specific and distinct sales campaigns which address the needs of your audience. And that’s not impersonal.

But People are Unique and Have Questions

By understanding your audience, their needs and how they interact with the programs, products and services your business offers, you can actually predict many upcoming questions and answer them in your sales sequences. Sure, you might get a new question now and then but that’s why your customer service team is in place. You may choose to incorporate that question into your sales process (if it’s common enough) or answer as they come up.

When done correctly, Infusionsoft campaigns can target and reach very specific segments of your audience, address their biggest needs, answer their most pressing questions and deliver a sophisticated sales sequence automatically. And while you enjoy higher conversions, sales records and more free time, your clients feel understood, supported and encouraged to continue solving their biggest struggles with your support.

It’s a win-win solution!

If you’re curious about how your company can integrate sophisticated sales sequences that are personalized and convert and if Infusionsoft is right for you – click here to contact us for a consultation. We’d love to help!

*
Image Credit