Followup is one of the most important practices in a good business and a key to increasing sales.

Take a look at this static released by the National Sales Executive Association:

2% of sales are made on the 1st contact
3% on the 2nd contact
5% on the 3rd contact
10% on the 4th contact
80% of sales are made on the 5th-12th contact

Why is following up so important to your success? We are all SUPER busy. We have lives packed to the gills with responsibilities, tasks, interruptions and more — and in the hustle of our everyday life we often lose track of our intentions.

Can you think of a time where you forgot to reply to an email or follow up with a prospect? It happens to all of us! That’s why automatic followup is so incredibly powerful. Using tools like Infusionsoft, we can design an automated system that takes care of the followup for us.

Keep in mind that situations change – a product that isn’t needed today might be the perfect fit in 4 months. Take the time to set up a system that works FOR YOU so that these opportunities aren’t slipping through the cracks.

Remember that in business, like life, following up too quickly can be a sign of neediness and desperation which is an easy way to lose clientele.  Design your followup system so that it feels natural and authentic.

Can you think of at least one way that you haven’t followed up with leads or clients that you can implement now? It’s time to put it into action.

Need help designing a campaign with intelligent follow-up in Infusionsoft? Click here to schedule a discovery call and we’ll get you set up with a system that works for you!

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