Why A Launch Plan Can Save You Big Money

In today’s post I interview my good friend and business systems engineer Kelly Azevedo.  Kelly is the founder of Shes Got Systems – where you can learn all about creating systems that run your business so that you can focus on your big goals and let your systems handle the details. Kelly has worked in start up, growing, six figure … Read More

How Can Lawyers Use Infusionsoft Automation Marketing?

I recently watched a funny video about using Infusionsoft to power a law practice. You can check it out here: Traditionally, we can think of some great ways that a law firm would use a fully functioned CRM solution. Keeping your client data up to date and clean is essential for a solid business! But how could we utilize the … Read More

How Effective Is Your Sales Process?

Keeping track of your prospects through your sales pipeline is one huge aspect that separates newbie small businesses from those generating serious income and impressive conversion rates. I recently listened to a fantastic interview on Mixergy with Justin Roff-Marsh — the Founder of Ballistix, a management and marketing consultancy, specializing in Sales Process Engineering.  I generally love everything on Mixergy, but … Read More

How to Skyrocket Your Business with an Affiliate Program

Check out this video where I answer a few commonly asked questions about setting up an affiliate program for your business: Is your business leveraging the power of an affiliate program?  If not, what’s stopping you?  Using a platform like Infusionsoft, you can set up an affiliate program that is fully automated — your referral partners can sign up automatically, … Read More

How An Affiliate Program Can Grow Your Audience

There’s a common misconception that running an affiliate program is only good for driving extra sales. While this is definitely a big perk, it’s certainly not the only reason. An affiliate program, properly designed and executed, can drastically increase your audience. This means more customers now and, more importantly, more prospects for future product sales. In fact, many top entrepreneurs … Read More

Livin’ the Good Life with Automated Marketing

Last week I attended Fabienne Fredrickson’s conference in Ft. Lauderdale, Florida.  I had an amazing time with a bunch of great entrepreneur friends, and made many new connections that I’m sure will lead to some pretty fantastic opportunities in the future. One of the greatest parts of building an automated marketing system is that you have the freedom to take a trip … Read More

Are Your Split Test Results Lying to You?

Statistical Significance in Split Testing In Marketing, we LOVE split testing — and for good reason — it’s a fantastic method of optimizing a campaign for the best conversion rates and ultimately biggest profit margins. However, one very important thing to keep in mind when performing these split testing experiments is the “statistical significance” of the results from a split … Read More

What is Marketing Automation and Why Should I Care About It?

In an ideal world, we would have the time to reach out to each customer in a very personal manner.  We’d call them and chat with them for hours on end, trying to help them in any way possible. We’d treat them as if they were the only other person in the world, and our only goal would be to … Read More

12 Infusionsoft Tag Categories You Should Be Using

Last week Jordan Hatch from Infusionsoft gave another awesome mastermind call.  (If you aren’t already registered for these, I highly recommend them! You’ll pick up some great tips and Jordan is an awesome guy.  You can get set up for those here.) My favorite bit of this week’s call was about tag categories that everyone should be using in Infusionsoft .  I … Read More