Statistical Significance in Split Testing In Marketing, we LOVE split testing — and for good reason — it’s a fantastic method of optimizing a campaign for the best conversion rates and ultimately biggest profit margins. However, one very important thing to keep in mind when performing these split testing experiments is the “statistical significance” of the results from a split … Read More
Can You Tell What Your Visitors Are Thinking?
One of the most commonly under-used parts of Infusionsoft (or marketing automation in general) is collecting psychographic data and acting upon it. It’s hard because it forces us to use our heads. It’s much easier to collect demographic data (location, age, etc.) but that’s not nearly as helpful when it comes to developing a solution to a deep seated goal … Read More