One reason some people resist automation is because of the potential for the egg-on-your-face mistakes that make us all cringe. We’ve all had it happen, something goes wrong and instead of “Dear Sean” we get “Dear <First name>” or we use a segmented list that doesn’t segment quite the way we expected. Here’s a list of the 5 biggest bloopers … Read More
What is Marketing Automation and Why Should I Care About It?
In an ideal world, we would have the time to reach out to each customer in a very personal manner. We’d call them and chat with them for hours on end, trying to help them in any way possible. We’d treat them as if they were the only other person in the world, and our only goal would be to … Read More
12 Infusionsoft Tag Categories You Should Be Using
Last week Jordan Hatch from Infusionsoft gave another awesome mastermind call. (If you aren’t already registered for these, I highly recommend them! You’ll pick up some great tips and Jordan is an awesome guy. You can get set up for those here.) My favorite bit of this week’s call was about tag categories that everyone should be using in Infusionsoft . I … Read More