Every year Infusionsoft holds an annual user conference called ICON (shortened from InfusionCon) where software users, business experts, programmers, and marketing gurus all collaborate for 3 days in sunny Phoenix, AZ. This year marks our 3rd straight trip to the conference, and I wanted to share my key takeaways that will have the biggest impact on your business. #1 – … Read More
Is Do-It-Yourself Really Cheaper in Business?
I am a huge fan of Do-It-Yourself projects around the house – as a former engineer I love taking things apart and putting them back together – but when it comes to business is it really the best way to go? Let’s talk about some of the common myths and misconceptions about DIY in building your marketing systems. Is it … Read More
Is Infusionsoft worth the investment?
In our last post, I talked about how a tool like Infusionsoft can save you both time and money. This week, I want to talk more specifically about one of the main questions I get from people thinking about upgrading to Infusionsoft. Infusionsoft is so expensive, is it worth it? The short answer is YES! There are many things to … Read More
Why Infusionsoft Actually Saves You Time And Money
As a small business owner, you have to juggle dozens of balls in the air at any given time. You have to keep tabs on customer relationships, sales, social media, advertisements, marketing materials, product distribution and so much more. Even if you’re advanced enough to delegate some of these responsibilities, you’re still in charge of managing your team! Infusionsoft is … Read More
WOW Your Customers With Systematic Love
Lately I’ve been reading The E-myth Revisited. While this is a fantastic book for all business owners and is full of knowledge, there’s one particular story that really struck me. The author tells a story of his hotel stay at a small quaint lodge located near the Pacific Coast on a particularly cold night and after a long day of travel. … Read More
Put Your Social Media on Auto Pilot
I’ve recently been playing around with a few options for automating my social media posting. There’s a few commonly known solutions – like Hootsuite – that work very well. But being the automation nerd that I am, I wanted to find a solution that would automatically syndicate all of my WordPress blog posts to all of my social media channels … Read More
Can You Tell What Your Visitors Are Thinking?
One of the most commonly under-used parts of Infusionsoft (or marketing automation in general) is collecting psychographic data and acting upon it. It’s hard because it forces us to use our heads. It’s much easier to collect demographic data (location, age, etc.) but that’s not nearly as helpful when it comes to developing a solution to a deep seated goal … Read More