Last week we talked about follow-up, but what happens when your initial attempts at follow-up are not successful? Often in sales and marketing, the sale is not made on the first attempt so this is pretty normal (in fact, research shows us that it typically takes about 5-12 “touches” to close a sale). There are many reasons people don’t make … Read More
5 Ways Your Follow-up Failure is Costing You Major Money
Are you struggling to find the time to follow up with leads and/or clients? Be honest! It is so easy to get caught up with sales, marketing, and serving clients that many entrepreneurs forget to follow-up with leads. While important, it is such an easy thing to fall by the wayside if you’re doing it all yourself or having your … Read More
How An Affiliate Program Can Grow Your Audience
There’s a common misconception that running an affiliate program is only good for driving extra sales. While this is definitely a big perk, it’s certainly not the only reason. An affiliate program, properly designed and executed, can drastically increase your audience. This means more customers now and, more importantly, more prospects for future product sales. In fact, many top entrepreneurs … Read More