I had a really interesting experience ordering last minute new business cards this week that taught me a big business lesson. I’m heading to a conference in a few days and just wrapped up the new branding for Automation Heroes, but in the process of getting all the new web stuff online I totally forgot to design and print new … Read More
How to Build Your Perfect Customer Lifecycle Brick by Brick
“It won’t happen as fast as you want, but it won’t take as long as you think” This is one of my favorite quotes from my friend Johnny Dzubak. Johnny is an expert in the personal development field and teaches people how to hone their social skills. But today I was thinking about this quote in the context of growing … Read More
WOW Your Customers With Systematic Love
Lately I’ve been reading The E-myth Revisited. While this is a fantastic book for all business owners and is full of knowledge, there’s one particular story that really struck me. The author tells a story of his hotel stay at a small quaint lodge located near the Pacific Coast on a particularly cold night and after a long day of travel. … Read More
The Value of Awesome Customer Support
How to Rock at Customer Service I just had a really amazing customer service experience that contained a really awesome lesson for us small business owners. I had recently bought a few T-shirts from CafePress.com. Overall the shirts were okay but I had a few quality issues with two of them — in fact, one had a hole in the … Read More